In recent years, the field of digital marketing has witnessed incessant growth all across the globe. With almost every organization amalgamating images, memes, gifs, viral ads, and videos into their marketing initiatives to grab the audience’s attention, a career in digital marketing has become a hot topic among young aspirants.
As a positive result of globalization and a growing dependence on the internet, almost every organization now has moved towards online business models that require digital marketing. As a result, candidates with good knowledge of marketing, SEO, SEM, SMO, Google Analytics, affiliate marketing, etc, are the first choice among employers.
If you’re in Dubai, you can easily build a promising career as a digital marketer just after school. You don’t even need a college degree. Just enrol for a digital marketing course in Dubai offered by some of the renowned and established institutes/organizations and get equipped with the skill sets necessary for a flourishing career as a digital marketer. Yes, the digital marketing courses in Dubai are easy to avail of and can be taken up right after completing school.
What is Digital Marketing?
Digital Marketing is a way of promoting goods and/or services using the web and digital systems and/or platforms such as desktop computers, mobile phones, social media, search engines, etc. Organizations nowadays resort to digital marketing in order to approach their online consumers and understand their behaviour. The different types of digital marketing channels include:
1) Website Marketing
Website marketing focuses on representing the brand, product, and service in a definite yet memorable style. Marketers are to remember that these online marketing campaigns should be fast, mobile-friendly, and easy to use.
2) Pay-Per-Click (PPC) Advertising
PPC helps marketers easily reach out to Internet users on a number of digital platforms through paid ads. The PPC campaigns are set on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook that enabling people to view ads when they search terms related to the products or services.
3) Content Marketing
Content marketing aims at reaching out to potential customers by relying on content such as blogs, ebooks, online courses, infographics, podcasts, and webinars. These are either published on a website or are promoted via social media, email marketing, search engine optimization, or even PPC campaigns.
4) Email Marketing
Email marketing allows companies to get in touch with potential customers that are interested in their products or services. Marketers use other digital marketing channels to add leads to their email lists. Once this is achieved, they create customer acquisition funnels through email marketing to turn those leads into customers.
5) Social Media Marketing
Social Media Marketing is used to create brand awareness. Some examples of social media marketing are promoted posts and tweets.
6) Affiliate Marketing
Affiliate marketing is a term used when influencers get a commission every time a sale is made or a lead is introduced while promoting other people’s products/services.
7) Video Marketing
Different video marketing platforms such as Facebook videos, Instagram, TikTok, Youtube videos, etc integrate SEO, content marketing, and other social media elements to successfully carry out video marketing campaigns.
8) SMS Messaging
Many organizations also rely upon SMS or text messages to send information about their latest promotions.
Why Digital Marketing is the Best Choice after School?
1. No stress over entrance exams
In order to start a career as a digital marketer, you do not have to go through the hassle of preparing and clearing an entrance exam. You can easily enrol in any digital marketing course whenever you feel like. The only basic requirement demanded from your end is basic internet skills.
2. Short-term courses
The digital marketing courses can be completed in a very short time span. You just need to invest a few months to acquire all the relevant skills and knowledge that will help you establish a successful career in the field of digital marketing.
3. Affordable courses
Because these courses are diploma courses, the fees are very economical. You are given the best training in a short period of time at very affordable prices.
4. Globally-recognized credentials
Most of the institutes that offer digital marketing courses have affiliations with renowned organizations that offer candidates the opportunity to earn international qualifications and credentials.
Completing the course will further enhance your insights into all the important areas, which will then give you the confidence to appear for online exams held by established organizations such as Facebook or Google that offer certifications accepted and valid worldwide.
5. Employment opportunities
Different industries such as government agencies, healthcare organisations, retail businesses, etc rely upon digital marketing to ensure their business growth. Each of these fields has its own digital marketing wing. This gives digital marketers the free will to work at a company of their own choice and choose the specific industry they want to work in.
6. Establish your own startup
Digital marketing is a field that gives you the option to launch your start-up as well. As every big organization nowadays is dependent upon skilled digital marketers, you can be the one to work with different companies at a time and offer independent limited services.
As established in the article, every small or big organization today is on the hunt for qualified digital marketers who can help them grow and develop new digital marketing tactics. As a student, you have the chance to settle for a successful and lucrative career at the earliest opportunity. So, without wasting any more time, join the best digital marketing course available in Dubai and scale up your career as an established digital marketer.
