TikTok as a social media app doesn’t need any introduction. It boasts 1 billion monthly active users becoming one of the most liked social media apps worldwide. Advertising on TikTok shall be a relatively new term for some but it is undoubtedly one of the most innovative advertising platforms.
The extraordinary app is popular for its creative freedom. Combined with a vast community and an intellectual algorithm, TikTok has developed its fan base.
With the number of Tik Toks going viral in a split second, this gives marketers a bigger platform to take their campaign creativity to the next level. If we talk about its popularity, in US alone, as many as 120 million adults are using this application. Furthermore, a recent Kantar study revealed that the number of consumers exposed to ads on TikTok nearly doubled from 19% in 2020 to 37% in 2021, which will subsequently be expected to increase in the year 2022.
As this trend continues to move upwards, more and more marketers are looking to maximize their brand impact on TikTok.
While various brands have gained outstanding TikTok results organically, there is an opportunity in using TikTok advertising to grow your reach.
Continue reading, and we’ll discover why we should all be doing advertising on TikTok, how to make TikTok ads, and create a campaign that rocks in 2022.
Why Should You Go for TikTok Advertising in 2022?
Why should you add TikTok advertising to your marketing strategy? To put it in simpler words, average users spend almost an hour every day on the app. With around 688 million active users.
TikTok is also associated with Millenials and Gen Z.
However, in contrast to this popular belief, TikTok isn’t confined to just kids. 52% of TikTok users in the US are of the age of 30.j
No longer just restricted to the youth market, TikTok states that it is now a platform on which to target consumers of all ages.
Going viral and associating with your customers was never this easier with TikTok. Gone are the days of setting huge content budgets. In fact, the more creative and minimalist it looks to the platform, the better it performs.
Not only does it provide a wide customer base, and easy creation of viral videos, but it also has vast targeting.
Now, TikTok lets you focus on just the right audience using location, age, interests, and much more.
Earlier, TikTok’s targeting capacity was quite weak in comparison to its competitors. Back then, Facebook was the king of advertisement.
But, as targeting on other social media platforms became more challenging due to privacy concerns, TikTok is not so behind in the race.
Famous brands are already advertising on TikTok. If you’re also looking to gain consumer advocacy with shareable and creative content, we’d advise you to do the same.
How to Advertise on TikTok?
Creating ads on TikTok is very easy. It can make you popular and however growing your fan base is a little bit more tricky.
You’ll have to set your goals, define the target audiences, make a realistic budget, and create captivating content to get started.
After that, you need to measure, refurbish, and repeat the whole process to meet your goals.
We’ve explained the process below in a step-by-step procedure to ensure you’re ready to set up an ad campaign that rocks.
A. Create your TikTok ads account
It might seem like an obvious step, but do you know that to advertise on TikTok, you will need a business account. This can be easily created through the TikTok for Business app. You’ll need to submit a short form containing your business information, and a TikTok representative will contact you within 48 hours to get you rolling on the platform.
B. Set up your campaign
After signing up into your account, you’ll be eligible to make your first ad campaign via the ad dashboard. Here, you’ll need to define the campaign name, objectives, and budget.
- Campaign objective
Your objective defines what you want your viewers to do after watching your ad.
Similar to those on Facebook, TikTok goals can be in one of three categories: consideration, awareness, or conversion.
C. Define your ad groups
Every TikTok ad campaign can include multiple ad groups. It allows you to optimize ads and analyze performance. Use it to explore different targeting options, videos, images, and calls to action.
Create your ad with TikTok’s video creation tool
After setting up your ad campaign and ad groups, Let’s now explore the interesting part.
TikTok is famous for its creative independence. TikTok’s Video Creation tool offers you a collection of video templates and images for the purpose of customization, and around 350 background music tracks.
You can also make variations of your video ad through automated creative optimization. It allows you to upload around five ad texts, ten images or videos, and one call to action. It then mixes these into an assortment of ads to find the best match for your audience.
Refurbish your campaign for advertising on TikTok
As a creative platform, getting your ad campaigns right at the point will be a challenging process.
Marketers will need to be revisiting the most crucial TikTok metrics for their ads. It will let them work out what an audience likes, what they react to, and what will bring conversions.
With the help of A/B testing and refine your video ads according to the outcomes. It’s a method of trial and error, but it will definitely pay off in dividends.
Top 5 practices for TikTok ads that convert
So now that you know how to make a TikTok ad, but well you can do it is the question?
While creating a video that brings impressive TikTok revenue, always remember the following points:
- Ensure that your videos are both emotive and engaging On TikTok, it implies keeping it true and relatable. These have proved to be valuable customer engagement techniques on the platform.
- Create ads that reflect how the users could benefit from the product in question but in an engaging or creative way.
Pro tip – Almost 76% of users like to watch funny content, while 60% want to watch something creative.
- Choose music that’s in trend or attracts your target audience.
- Keep it short and captivating. Be brief when using the TikTok platform. Almost 60% of video ads that define the product within the first 3 seconds have the highest click-through rate.
- Keep it more authentic to the platform. The authentic content is likely to go viral.
Final thoughts
Due to the quick growth of Tik Tok, advertising has become easier for most e-commerce businesses.
Through this platform, brands can show their personality to the consumers while getting more followers than before.
With a plethora of various marketing solutions available on TikTok’s self-service ads manager, you’ll hit your TikTok KPIs in no time.
